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Explara – The new journey begins…
There are some companies which start their business with a bang but can’t sustain their growth. Then there are other firms who seize market opportunities and add value to it. These companies succeed in...
View Article7th #PNMeetup – Get to millions of visitors without spending money
3 founders, 25 good listeners and a rainy Delhi afternoon. Topic: “Get to millions of visitors without spending money”. It was a perfect setting for sharing of experiences by those 3 doers...
View ArticleIndia’s Need For Entrepreneurs and the MindSet
In 1991, the second Independence of India took place – there was an opening up of the economy that led, in its own tortuous Indian way, to the opening up of the minds of a section of the population....
View ArticleWhere is my story?
Most startups talk about product features and how they are better than their competition in terms of their offerings. They really don’t tell stories, however people remember stories for long and not...
View ArticleProduct positioning and sales strategy must be approached the way an army...
To position the product, you must first have clarity on the addressable market and its breakdown in terms of different industries or user communities (let’s call both of them as ‘verticals’ for...
View Article7 tips to build a script :: a Step by Step guide
I wish it was mathematical. But it isn’t. There are unlimited combinations when building a story. That’s what makes it so much fun to consume – you never know how the storyteller tells it… So instead...
View ArticleAction Plan for increasing M&A opportunities for Indian product startups
Indian product companies punch below their weight. Despite huge innovation and rising entrepreneurship, most Indian product companies are invisible on the global map. The reasons are many, but a big...
View ArticleWhat’s your Sales Story?
Whenever faced by dilemma over any issue pertaining to sales and marketing, I recall a famous quote by Ben Feldman, who is considered one of the best salespeople in world history. Don’t sell life...
View Article#PNMeetup – Showcase your Product & Get Advice from leading CIOs
We are pleased to partner with APAC CXO Forum to put together the 8th #PNMeetup in Noida. If you have a brilliant Enterprise Product and you just know that its the best out there, here is an...
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Stories are Better Than a Feature List
You’re at an event, and you’re ready. You know your product inside out. You know the competition. You know the licensing terms. The deals. The partners. The competition. Technical details. Market...
View ArticleWhy just ‘knowing’ your customer is not enough
Every customer support forum and blog has at least one post talking about the importance of ‘knowing’ the target customer. This is one of those well established cliche-stereotypes that David Foster...
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Cybersecurity: Israel’s Innovation as India’s Opportunity
India is one of the leading victims of cyber-crime and the cybersecurity market is estimated at around US$218 million. Indian cybersecurity companies have developed indigenous products to address...
View ArticleCrowdfunding In50hrs: India’s Idea-to-prototype Event Platform
I am in the middle of building two platforms. One being The Startup Centre, the older one, and its younger sibling In50hrs. In50hrs does get a bit of my attention, partly because I find my soul being...
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How to think about a product startup progress ?
One of the most difficult things in a product startup is to know when has progress happened and if it is in the right track. This is an even more difficult problem for first time product entrepreneurs....
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Why #Hashtags are the future of monetizing social media
You can’t invite people to a party and try to sell them stuff. Pretty much every starry-eyed startup that went after eyeballs gets it by now. Over the last seven years the web has moved away from a...
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Kreeo Makes Disparate Information Discoverable and Manageable for Collaboration
Launched in 2007 in India, Kreeo helps organizations enable information discovery, collaboration and co-creation. CEO Sumeet Anand discusses knowledge/information management solutions in a Big Data...
View ArticlePlatforms and Verticals—What to Build on and for Whom
An important decision is about development and deployment platforms. If your product is targeted for a specific operating system, the choice is obvious. When the solution has to be platform neutral, or...
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“Customer Relations is very important”– Kailash Katkar, CEO, QuickHeal...
In this fascinating story, Kailash Katkar recalls the past almost two decades of running a business that at one time faced closure. But riding on quality people, constant innovation and proximity to...
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Learning and growing together at the iSPIRT #Playbook Roundtable
The Product Management Playbook roundtable repeated last week with an intent to check progress. The mentors – Amit Ranjan & Amit Somani were keen to know the problems product managers faced while...
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“For a product business the product roadmap, customer segmentation and a...
Started in 2011 with only three employees, Emportant has grown to serve thousands of users with their cloud based end-to-end HR and Payroll products. Co-Founder and CEO, Emportant, Sandeep Todi says...
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